The library
Everything you can
sell on social.
Almost every category on earth now sells through a feed, and almost none of them sell the same way. A pair of earrings, a legal practice and an industrial pump all need social, and all three need a completely different playbook. This is the index: one authoritative guide per category, plus where to source other people's products and how the people who sell them actually get paid.
Start here
Three questions,
three answers.
You sell your own thing
Find your category below. Each guide covers the buyer, the platforms that actually matter for it, the content formats that work, the rules that constrain you, and the mistakes that cost the most.
You want to sell someone else's
Start with the sourcing directory: affiliate networks, creator programs, dropship and print-on-demand suppliers, and wholesale marketplaces, sorted by what you are trying to sell.
You want to know how the money works
The role guides explain commission models, attribution, lead pricing and brand-deal structures, along with the disclosure rules that apply whether you like them or not.
Category guides
Pick what you sell.
Grouped by how the buying actually behaves, not by industry convention. A wedding photographer and a roofing company have more in common than a roofing company and a software business, whatever the directories say.
Physical products
Things that ship. The category social commerce was built for.
11 guidesApparel and Fashion
Fit, movement and identity. The most visual category there is.
Read the guide →Beauty and Skincare
Demonstrable results, heavy creator influence, strict claim rules.
Read the guide →Jewelry and Accessories
Small, giftable, high margin, and it photographs beautifully.
Read the guide →Home and Decor
Aspiration in a room. Saved, shared, and slowly purchased.
Read the guide →Food and Beverage
Appetite appeal, shipping constraints, and alcohol rules.
Read the guide →Supplements and Wellness
Enormous demand, and the tightest claim restrictions in commerce.
Read the guide →Pet Products
The most reliably engaging content in retail, attached to real spend.
Read the guide →Baby and Kids
Urgent, researched, community-driven and safety-sensitive.
Read the guide →Electronics and Gadgets
Specs lose to demonstration. Review culture decides the winner.
Read the guide →Handmade, Craft and Art
The maker is the brand, and process is the best content you have.
Read the guide →Resale and Secondhand
One-of-one inventory, live selling, and scarcity that is genuinely real.
Read the guide →Digital products
Zero marginal cost, infinite distribution, and a trust problem to solve.
5 guidesOnline Courses and Cohorts
Teach publicly, sell privately. The audience is the asset.
Read the guide →Ebooks and Digital Downloads
Low price, instant delivery, and volume that depends on reach.
Read the guide →Software and SaaS
Long evaluation, committee buying, and a free trial to earn.
Read the guide →Templates and Creative Assets
Show the before and the after. The product demos itself.
Read the guide →Memberships and Communities
You are selling belonging, and retention is the only metric.
Read the guide →Expertise and services
You are the product, and proof of competence is the whole sale.
5 guidesCoaching and Consulting
Credibility compounds in public. Nobody hires an anonymous expert.
Read the guide →Creative and Freelance Services
Your portfolio is your feed, and your feed is always open.
Read the guide →Marketing and Agency Services
Your own channel is the case study clients judge you by.
Read the guide →Education and Tutoring
Parents and learners buy the teacher long before the curriculum.
Read the guide →Event and Wedding Services
Once-in-a-lifetime budgets, decided almost entirely on visual proof.
Read the guide →Local and appointment businesses
A catchment area, a calendar to fill, and neighbours who talk.
6 guidesHome Services and Trades
Transformation content, local reach, and trust before the quote.
Read the guide →Health and Wellness Services
Deeply personal decisions, privacy duties, and careful claims.
Read the guide →Beauty and Salon Services
Results are the portfolio, and the chair gets booked from the feed.
Read the guide →Fitness, Gyms and Studios
Community is the product, and members are your best acquisition channel.
Read the guide →Restaurants and Hospitality
Discovery happens in the feed and the decision happens within the hour.
Read the guide →Automotive Sales and Service
High ticket, long research, and inventory that changes weekly.
Read the guide →High-consideration and regulated
Long cycles, real compliance, and buyers who research for months.
4 guidesReal Estate
The agent is the brand, the listing is the content, the market is local.
Read the guide →Financial Services and Insurance
Genuine trust building inside genuinely strict advertising rules.
Read the guide →Legal Services
Education sells, advertising rules bind, and one post can breach both.
Read the guide →B2B, Industrial and Manufacturing
Small audiences, enormous deals, and buying committees that lurk.
Read the guide →Experiences and causes
Dated demand, emotional buying, and urgency you can actually use.
3 guidesTravel and Tourism
Dreaming, planning and booking, each needing different content.
Read the guide →Tickets and Live Events
A hard deadline, real scarcity, and attendees who market for you.
Read the guide →Nonprofits and Fundraising
Story is the ask, and donors give to people, never to organisations.
Read the guide →Selling other people's products
Where the inventory is,
and how you get paid.
You do not need to own a product to sell on social. You do need to know where to find one worth promoting, what you will actually be paid, and what you are legally required to say while you do it.
The sourcing directory
Affiliate networks, platform-native creator programs, dropship and print-on-demand suppliers, and wholesale marketplaces, organised by category and industry.
Browse the directory →Affiliate Marketing
How commission selling actually works: the payment models, attribution windows, networks worth joining, and the disclosure rules that are not optional.
Read the guide →Creator Partnerships and Brand Deals
How paid partnerships get priced, structured, disclosed and renewed, from a first gifted product to a retained ambassador contract.
Read the guide →Want this run for you?
Reading the guide is free. Having a team research, build, review and ship it every week is what we do.
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