About us
Machine speed.
Human touch.
Sold on Social isn't just our name. It's the bet we're making: that best-in-class social media management takes both, the strongest technology, tools and automation underneath, and a human finish on everything that ships. The touch comes from three voices you already own.
Start with why
Our golden circle.
Simon Sinek taught the world that people don't buy what you do. They buy why you do it. So here's ours, from the inside out.
Why
The human touch is the last real edge
Anyone can generate content now. What can't be faked is a real person saying something real. Buyers believe people, not logos or bots, and that trust is the scarcest, most defensible asset a brand has left.
How
Three voices, all human
We capture the voice of your customer (their stories and words), the voice of your company (your team's real expertise), and the voice of your market (what people are actually saying), and we keep a person behind every piece.
What
Content. Enablement. Response. Funnels.
Social content, selling enablement, and monitoring put those three voices to work. Then we build the custom experiences and funnels that convert them, as one funnel and one cohesive customer experience.
The humans behind the human touch
Meet the founding team.
A company that sells the human touch should show you the humans. These are the three people behind every strategy, every piece of content, and every reply that goes out the door.
Naomi
Co-founder · Client Partnerships & Community
Your first call, and your ongoing one. Naomi leads client partnerships and community response, so every brand we serve and every customer who reaches out gets a human who knows them.
Jason
Co-founder · Strategy & Social Selling
Jason leads strategy and social selling enablement: the plays, the playbooks, and the pipeline. If your sales team is showing up on social with confidence, that's his fingerprints.
Eden
Co-founder · Content & Creative
Eden leads content and creative: capturing the voices of your customers, your team and your market, and turning them into work that clears the bar. Worth sharing, or it doesn't ship.
Featured client
The Colic Doc
Dr. Scharenberg, DC helps exhausted parents understand and soothe colicky babies, and we're proud to help tell that story across social. See the work in the wild:
We do it different
Most agencies stop at posting, and plenty quietly let AI fill the calendar and call it strategy. We put the machines to work upstream instead, on research, planning and leg work, and build everything from the voices only you have: content created with your customers and your team, because that's what buyers actually believe, and because content made by real people is what drives retention and referrals.
And we adopt technology deliberately, not cautiously. AI tracks your competitors, researches your market, shapes content themes, builds the plan and clears the considerable leg work beneath any serious social strategy. That is what makes sustained quality affordable rather than occasional. But adoption without governance is how brands end up either embarrassed or invisible, so the voice stays human, the judgment stays human, and the person who answers your customer stays human. We take the work to the last mile by machine, and across it by hand.
Everything we make is built to pass the test buyers and search engines both apply: real Experience, Expertise, Authority and Trust. Because it isn't manufactured. It's captured.
And every piece has to clear one bar: it must be worth sharing. Our secret sauce is finding what's genuinely valuable to your clients, and the insights hidden in your data, then turning them into a content story only you can tell. Educate to differentiate.
What we believe
Real voices beat perfect ones
A slightly rough post from a real person will out-earn a polished one from a faceless brand, every time.
The market is already talking
Your customers and prospects tell you what they want every day. The edge is listening, then answering like a human.
Adopt fully, govern strictly
Half-adopting technology is its own risk: you carry the cost of falling behind without ever earning the leverage. We automate everything that can be automated, then hold a person on every decision that carries exposure.
Impact over impressions
Likes are nice. Pipeline, retained customers and referrals are the point.
Why the old playbook is breaking
Two things happened at once. Buyers moved to social to research, compare and decide, and what moves them there isn't a branded campaign. It's people. At the same time, AI made it trivial to flood every feed with content that's technically fine and completely forgettable. The result is a sea of sameness, and an audience that has learned to scroll straight past it.
The brands that cut through aren't the ones posting more. They're the ones that sound like actual people, with real authority, saying something worth hearing. The research backs it: social sellers outsell peers who don't, and most B2B buyers lean on social to decide. Human voices are the difference.
People don't buy what you do; they buy why you do it.
Simon Sinek, Start With Why
Sound like the way you want to grow?
Let's talk about your three voices, and where the human touch can change the math.
Get in touch