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Sourcing directory

Where to find products
worth selling.

You do not have to invent a product to sell on social. You can promote someone else's for commission, buy wholesale and resell, have goods made on demand, or partner with a company that pays for introductions. This is the map of those routes, what each one actually is, and who it suits.

This guide sorts sourcing routes into six groups. The split is the guide's own, not an industry standard, and the four questions behind it are the ones that actually matter: who owns the inventory, who sets the price, who owns the customer record, and who can switch you off. Sort any new opportunity on those four and you will know what you are looking at before you read a single set of terms.

Most sourcing lists in circulation are wrong in one specific way: they name operators that no longer exist. ShareASale closed in October 2025 and its advertisers and publishers moved onto Awin. Oberlo has been gone since 2022. Tundra announced its wholesale shutdown in 2023, and Shopify's Handshake was retired around the same time. Shopify Collabs is closed to new creator signups. Spring stopped accepting new orders in September 2026. Creoate entered administration in September 2026. Every operator named below was checked against its own current site or a dated primary announcement, and where a detail rests only on trade coverage the entry says so.

One orientation point, and it is not legal advice: every route here is a paid relationship, and paid relationships generally carry disclosure obligations to your audience. In the US the FTC publishes its Endorsement Guides along with a companion FAQ, 'Endorsement Guides: What People Are Asking'. In Canada the Competition Bureau publishes guidance on influencer marketing under the Competition Act. Read the regulator that covers you and verify your own obligations there, not in a guide like this one.

Read this first

Networks merge, rebrand and close, and terms change without notice. Every entry here is a starting point to verify yourself, not a recommendation or an endorsement, and none of it is financial or legal advice. Commission rates and fees are deliberately not quoted, because they go stale faster than anything else on this page.

Route 01

Affiliate networks

Join a network, then apply separately to each brand's program inside it. Two approvals, not one, and the second can be refused without explanation. It needs no capital and no inventory, and it is the route where you own the least of what you build. ShareASale is not an option here: Awin closed that platform in October 2025 and consolidated it, so any list still pointing you there is citing a closed network.

Awin

Broad retail reach

A global affiliate network spanning retail, travel, telco and finance, organised across regional storefronts. You are approved as an Awin publisher first, then apply to individual advertiser programs, which assess you again.

There is a small refundable deposit at signup, which Awin uses to verify your bank details and refunds once you track a first sale. A live Awin account is not a live catalogue: advertiser approval is per program, and an advertiser can decline you after Awin has approved you.

CJ Affiliate

Established brands

A long-established network weighted toward large brands and retailers with mature programs. The application asks for your channel, traffic sources, audience and promotion methods before you get access to the advertiser list.

CJ's own publisher help describes accounts with no commission activity across an extended dormant period being deactivated after a warning, with advertiser relationships often intact if you reactivate reasonably quickly. A dormant-account charge appears in older copies of the publisher service agreement, so read the current agreement before opening an account you are not ready to use.

impact.com

Brand-run programs

A partnership platform rather than a classic network: brands run their own programs on it, and you apply to each one from its product pages inside a marketplace. Heavily used by larger direct-to-consumer and subscription brands.

impact.com does not publish partner-side fee terms in either direction, so read each program's own terms rather than assuming a platform standard. Approval is per brand, not platform-wide.

Rakuten Advertising

Retail and cashback

A long-running network with deep retail and department-store coverage, sitting alongside Rakuten's cashback audience. Free to register as a publisher, then you apply per advertiser.

In April 2026 Rakuten Advertising and impact.com announced a strategic alliance with expanded access for each side's customers. impact.com's own release announces no platform migration and describes Rakuten Advertising as continuing to develop its own technology, but some coverage has read it as a merger. Confirm which dashboard a program actually runs on before you build tracking or reporting around it.

ClickBank

Digital offers

A marketplace for digital products and direct-response offers, mostly information products and supplements, where vendors set their own terms and affiliates self-serve a link. Far lower barrier than the retail networks.

Refunds run on a long window, and per ClickBank's own policy the affiliate share is debited back on revenue-share deals when a buyer refunds, while on cost-per-action deals only the seller is debited. Offer quality varies widely, so read the sales page as if you wrote it, because your audience will hold you to it.

FlexOffers

Long tail advertisers

An aggregator network carrying a large advertiser roster, also acting as a subnetwork for programs you would otherwise have to chase one at a time.

Every traffic source, meaning each site, social profile, app or list, has to be submitted and approved by compliance before you can promote on it, and per FlexOffers' terms you may only promote an advertiser on a source approved for that advertiser.

Ascend by Partnerize

Enterprise brands

The affiliate network and platform that Pepperjam became after Partnerize acquired it. Enterprise-leaning, with a smaller and more curated advertiser roster than the big open networks.

Built around brand-side needs, so an independent creator typically finds fewer self-serve programs here. If an older list sent you to Pepperjam, this is where it went.

Route 02

Retailer and platform programs

Go straight to the retailer or the platform instead of through a network. The catalogue is enormous and the buyer trust is already built, so the click-to-purchase step asks less of your audience. The trade is that terms, eligible categories and eligible countries are set unilaterally and change without your input. Region gates bite hardest in this group, so check your own country on the operator's own eligibility page before you plan anything around it.

Amazon Associates

Wide catalogue

Amazon's general affiliate program: link to almost anything in the catalogue and earn on qualifying orders placed inside a short attribution session after the click.

A new application lapses unless you produce a few qualifying referred sales inside a fixed window after applying. The session is short and closes early once the customer places an order for a non-digital product, which changes the behaviour if you promote digital items. Referrals from search-engine-generated links, intermediate sites, or ads bought on Amazon-branded keywords are disqualified.

Amazon Influencer Program

Short video reviews

A separate creator-facing program layered on Associates. You get a storefront page on Amazon, and once unlocked, your short review videos can appear on product detail pages where shoppers are already deciding.

Onsite placement is a distinct unlock requiring a set number of qualifying review videos first. Admission is judged on content quality, engagement and following across your social channels, and Amazon publishes no follower floor.

Walmart Creator

US mass retail

Walmart's own creator platform, separate from its general retail affiliate program: creator storefront, link creation and direct social account connections in one place.

US-focused with its own application. The follower and residency requirements that circulate for it come from third-party readings, so read the terms on Walmart's own creator site rather than a roundup.

eBay Partner Network

Secondhand and niche

Free to join, covering eBay's marketplace including individual listings, search results and category pages. You apply with a site, social channel or app.

Per eBay's own page, commission is a share of eBay's earnings on the transaction rather than a share of the item price, and per-transaction caps apply by category. That structure, not your traffic, is usually what explains a thin result here. Check the current rate card on eBay's partner site.

Etsy Affiliates and Creator Collective

Handmade and gifting

Two tracks: an affiliate program for sites and content, and a Creator Collective track built for social channels. Both pay on qualifying Etsy sales.

Etsy's Creator Collective policy sets a follower minimum on at least one authorised channel, and approval is at Etsy's sole discretion weighing content quality, variety and brand fit. Applications route by country of residence.

TikTok Shop Affiliate

Native TikTok selling

In-app commissions on products from TikTok Shop sellers, promoted through shoppable videos and LIVEs. Sellers run open collaborations any approved creator can join, or target specific creators directly.

Availability is per market and it is not available in Canada. Eligibility includes a follower floor plus identity verification, and smaller accounts sit in a pilot tier with daily caps on shoppable videos and weekly caps on shoppable LIVEs. Workarounds involving US entities circulate openly and carry real platform, tax and compliance exposure, which is a question for your own advisers rather than a guide.

YouTube Shopping affiliate

Long form and Shorts

Tag other brands' products in videos, Shorts, live streams and a channel store, with commissions paid out through AdSense.

Gated on YouTube Partner Program membership, the YPP subscriber threshold, and being based in an eligible country. As of late September 2026 YouTube's own eligibility page lists a short country list that does not include Canada, the UK or the EU, and expansion claims circulating in blogs are not on that page. Commissions pay on a long delay to absorb returns, which matters for cash planning.

Target Ambassadors and Club Target

US retail creators

Two Target creator programs announced in Target's own newsroom release of 6 May 2026: Club Target, described as a guided and gamified program for everyday and emerging creators and in pilot at announcement, and Target Ambassadors, built on LTK's creator commerce infrastructure for established Target creators on LTK.

The Ambassadors track runs through LTK, so LTK approval now gates access to a major retailer's ambassador tier. Target's release states no follower minimums and names no tier structure for Club Target, so treat tier, reward and eligibility detail from trade coverage as unconfirmed.

Route 03

Creator commerce platforms

A middle layer that sits between you and hundreds of merchant programs so you do not have to apply to each one. You get a storefront, a link tool and a single payout stream instead of many. The trade is that you now depend on that layer's merchant coverage, its attribution and its payout schedule. Names churn fast here: Mavely became Later on 1 September 2026, and Shopify Collabs is closed to new creator signups, so it is not a route you can join today.

LTK

Fashion and home

Creator commerce platform with its own shopping app and audience alongside affiliate infrastructure. Per Target's own announcement, Target Ambassadors is built on LTK's creator commerce infrastructure, which extends LTK's reach beyond its own brand roster.

Application-based with a review period, and the follower and posting expectations reported for it are third-party. Its infrastructure role means LTK approval can now gate a program that is not LTK's own.

ShopMy

Beauty and lifestyle

Creator storefronts and smart links that route buyers to the brand or retailer site, with gifting and paid collaborations managed on the same account. It holds no inventory.

Reported in 2026 coverage as open signup with no follower minimum and no formal application, which is why it often serves as a first storefront for creators LTK has not approved. Those terms are third-party reported and ShopMy's site renders client-side, so confirm them at signup. A follower minimum circulating for ShopMy appears to be carried over from another platform.

Later, formerly Mavely

Deal and value content

Creator affiliate platform with a large brand roster, rebranded from Mavely to Later on 1 September 2026. Existing mave.ly links continue to work and the payout schedule carried over.

Later's own creator page states no follower minimum to earn affiliate commissions, while brand campaign matching carries its own audience expectations on top of that. Campaign access was described as coming at the rebrand and now appears on Later's creator pages, so confirm what is actually in your dashboard before planning around it.

Levanta

Marketplace brands

Creator affiliate platform focused on marketplace sellers, unifying programs across Amazon, Shopify and Walmart in one dashboard with direct brand relationships rather than an anonymous network. The unification was announced in March 2026.

Suits creators who want to work with specific marketplace brands rather than browse a broad consumer catalogue. That it takes no cut from creators is Levanta's own statement, so read the creator terms yourself.

Skimlinks

Written content

Automatically converts ordinary product links inside your content into affiliate links across a large merchant and network roster, so you skip per-program applications entirely.

Mechanically it only monetises links inside content it can process. A creator who never publishes a page or a newsletter gives it nothing to work with, so it complements social rather than replacing a program. Its revenue share is not published on its site.

Sovrn

Fast approval

The link-monetisation product formerly known as VigLink, now sold as Sovrn Commerce, offering automatic link affiliation plus a dashboard and browser extension for creating links manually.

Expect no VigLink references in Sovrn's own materials, only in older coverage. Sovrn's own pages reference cost-per-click merchant programs alongside commission ones, which changes what kind of content actually pays.

Route 04

Dropshipping and print on demand

Here you stop promoting and start retailing. You set the price, own the customer and the data, and inherit the supplier's production and shipping reality as your own service promise. No inventory capital, but real operational risk: every delay, misprint and return lands on your brand, not theirs. Ignore the delivery estimates in vendor marketing, none of them are measured. Order samples to your own address and time them yourself. Oberlo has been gone since 2022 and Spring stopped accepting orders in September 2026, so both are dead ends.

AliExpress via DSers

Product validation

DSers is AliExpress's official dropshipping tool, handling product import, supplier mapping and bulk order placement into the common store platforms.

Retail priced with no order minimum, so you can test whether a product sells before committing capital. Long cross-border transit is the standard trade, and it is hard to defend to a social audience that expects fast delivery.

Spocket

Faster domestic ship

A supplier marketplace that markets itself on US and EU-based suppliers, with one-click imports, order routing and inventory sync into Shopify, WooCommerce, Wix, BigCommerce and several marketplaces.

A curated catalogue caps what you can sell. Treat every shipping speed claim as marketing and verify it with a sample order from the specific supplier you intend to use.

Zendrop

US fulfilment

Supplier and fulfilment platform that runs US-based warehousing and 3PL fulfilment alongside sourcing, product customisation and print on demand.

The free tier is effectively a browsing plan rather than an operating one, so cost enters the picture the moment you start selling. Branding and private-label options are discussed widely but are not spelled out on its public pages, so confirm what your plan actually includes.

CJdropshipping

Open catalogue

Free to sign up sourcing and fulfilment platform with global warehouse options, product sourcing requests and print on demand attached.

Open catalogues mean minimal curation. Quality and dispatch vary by warehouse and by supplier, so validate per product rather than trusting the platform as a whole. Syncee and AutoDS are comparable layers worth testing against it.

Printful

Brand-owned apparel

Print-on-demand fulfilment with a curated garment and product catalogue, integrating into your own store so the brand on the package is yours rather than a marketplace's.

Reported to operate under FYUL alongside Printify and Snow Commerce since late 2025, with Printful's own statement being that both the Printful and Printify brands will be maintained. The trade for a single curated catalogue is less breadth than a partner network gives you.

Printify

Catalogue breadth

Print-on-demand through a broad network of third-party print partners and facilities, giving a wider catalogue and more geographic routing options than a single-vendor model.

Print quality and turnaround depend on which partner facility fulfils the order. Sample, then lock a specific provider per product rather than letting it float.

Redbubble and TeePublic

Zero setup art

Artist marketplaces under Articore Group, which took that group name in November 2023. You upload designs, set a markup and sell on the marketplace's own traffic with no store to build and nothing to integrate.

The marketplace owns the customer relationship and the storefront, and you control only the markup. Good for pure design output, weak for building anything you can later take elsewhere.

Amazon Merch on Demand

Amazon demand

Upload designs, Amazon prints, ships and handles customer service, and your listings sit inside Amazon search where buying intent already exists.

Access is request-based and upload capacity is tiered, starting small and rising as you sell, with account health reviewed at each step. The approval queue and the tier ceiling are the bottleneck, not the design work. Read Amazon's current royalty schedule in the dashboard rather than any secondhand summary.

Route 05

Wholesale and B2B

Buy at wholesale, own the stock, keep the margin and control the entire experience. It is the one group where unsold goods are your loss rather than someone else's, which is exactly why payment terms and first-order return protection exist. Older lists are unreliable here: Tundra shut in 2023, Handshake was retired, and Creoate entered administration in September 2026, so confirm a marketplace is trading before you plan a buy. Also note that RangeMe is frequently miscategorised as a sourcing channel: it is for getting your own product in front of retail buyers, not for finding products to resell.

Faire

Independent brands

Wholesale marketplace connecting independent brands and makers with retail buyers, with payment terms and first-order return protection designed to de-risk trying an unfamiliar brand.

Extended payment terms require approval, and per Faire's own pages your account can be reviewed for terms once a first order is placed and before it begins processing. Free returns apply only to your first order with each brand, so the safety net is one shot per supplier.

Ankorstore

European sourcing

A European wholesale marketplace for independent retail buyers, with low order minimums, deferred payment terms and cross-border logistics across a wide brand roster.

European in both brand roster and logistics, so a better fit for EU and UK buyers than North American ones. Circulating brand and retailer counts vary by source, so do not plan against them.

Alibaba.com

Bulk and private label

Manufacturer and bulk-oriented sourcing, with a Dropshipping Center, a Ready to Ship section and single-unit minimum filters that surface suppliers willing to work at low volume.

This is where you go to own a product rather than resell someone else's listing, which means sampling, quality control, import duties and lead times become your job. Do not confuse it with AliExpress, which is retail with no minimum.

Carro

Shopify stores

Shopify-native brand-to-brand selling. You list another brand's products in your own store and they fulfil, with the relationship brokered between stores rather than through an anonymous supplier catalogue.

Requires a store and a Shopify footprint. Carro acquired Abound and its Droply dropshipping marketplace in January 2024. Abound still appears in 2026 wholesale roundups as an operating option, so check its current status directly rather than assuming either that it closed or that it did not.

ANDMORE markets

Buying in person

Physical wholesale buying markets, including Atlanta Market, Las Vegas Market and High Point Market, where you meet brands, handle product and write orders in person across a published annual calendar.

Requires travel, buyer registration and usually evidence you are a legitimate retail business. The payoff is terms, exclusivity conversations and lines that never appear on any marketplace.

Direct wholesale accounts

Proven sellers

Approach brands you already sell well for and ask for a stockist or reseller account. Many now run this on Shopify's native B2B features, so onboarding looks like a normal login with your own catalogue, pricing and terms.

Per Shopify's own help centre, native B2B is included on its standard plans rather than reserved for Plus, with catalogue limits rising on higher plans, so even a small brand can offer you real terms. Expect to show evidence of sell-through, and expect territory or channel conditions in return.

Route 06

Software and services partnerships

Sell other companies' software instead of their physical goods. Revenue is recurring rather than one-and-done, which changes the shape of the whole business: fewer and slower deals, much longer payback, and account management as the actual job. Approval is the real gate here, and it is administrative rather than creative. This group rewards a specific professional audience and punishes broad consumer reach, so it is the wrong route if your following is general interest.

PartnerStack

B2B SaaS referrals

Partner platform used by many B2B software companies, with one dashboard spanning affiliate, referral, reseller and ambassador motions, plus a public directory where partners find and join programs.

Approval is per program and B2B sales cycles are long, so the gap between sending a lead and being paid is measured in months. Published program and partner counts disagree across sources, so do not size the opportunity from them.

AWS Marketplace channel partner private offers

Cloud resellers

Software vendors authorise you to resell their products on AWS Marketplace. Per AWS's own documentation, you start from a wholesale cost the vendor sets and mark it up to create the buyer's offer price, under either a recurring or a one-time selling authorisation.

The prerequisites are real infrastructure work and AWS lists them: registration as a paid seller on AWS Marketplace, creating the AWS Marketplace service-linked role so authorisations can be shared and accepted, a tax interview location matching your business location, and USD as a disbursement method. AWS also announced channel program changes effective January 2026, including deal registration for private pricing resell.

Microsoft Marketplace

Microsoft ecosystem

Microsoft's unified marketplace, merging Azure Marketplace and AppSource into one storefront, with private offers and resale-enabled offers letting authorised partners sell other vendors' solutions.

Announced around late September 2025 with a US-first rollout and wider availability following, so confirm what is actually live in your region. Anyone describing AppSource as a separate storefront is working from the pre-consolidation structure.

Shopify Partner Program

Ecommerce services

Register as a Shopify Partner and earn across the streams Shopify names on its own partner pages: building apps, building and selling themes, building stores, delivering merchant services, and referrals.

Shopify's public partner pages describe the earning streams without publishing the commercial terms, and Shopify revises the partner program agreement. Model your economics on the current agreement in your partner dashboard, not on an older write-up.

HubSpot Solutions Partner Program

Agency operators

Tiered program for agencies and consultants who sell, implement and manage HubSpot for clients, with progression driven by business you source and business you manage.

The partner agreement does not set the tiers itself: it incorporates a separate Entry and Tiers Policy that HubSpot revises, and it holds partners to a minimum of sourced points measured on a trailing twelve-month basis. A tier you qualify for today is not permanent, so read the current policy. This is a services business with software attached, not a link you drop in a caption.

Klaviyo partner program

Email and SMS work

Klaviyo's partner ecosystem, split into agency and solution partners who deliver strategy and services on the platform, and technology partners who build apps and integrations for Klaviyo's marketplace.

Entry is straightforward, but Klaviyo's public partner pages describe resources, training, certifications and a partner directory without publishing tier thresholds. Read the current partner terms for what progression actually requires rather than a roundup.

How to choose between them

  • Margin and control are bought with capital and risk, so you are choosing which one to give up. Affiliate and creator programs hand you a catalogue and keep the pricing, the checkout and the customer. Wholesale hands you the margin and the customer and takes your capital instead. Pick the end of that trade you can actually fund this quarter.
  • Inventory risk is the only irreversible risk in the list. A failed affiliate link costs you one post. A failed wholesale buy costs you cash that is already spent and sitting in boxes. Dropshipping and print on demand sit between the two: no stock exposure, but every supplier delay becomes your service failure, your refund and your comment section.
  • Approval difficulty is a scheduling problem, not a quality signal. Networks approve you and then every brand inside them approves you again. Retailer programs gate on country, follower counts, identity verification and video uploads. Software marketplaces gate on seller registrations and account roles. Map every gate before you produce content, or you will build an audience for a catalogue you cannot yet link to.
  • Audience fit does more for you than catalogue size. A narrow roster your audience already buys from converts better than a vast catalogue they have no reason to want. Your existing comments and DMs already tell you which categories to source, so read them before you read another network's advertiser list.
  • Count how tightly a route ties you to one platform. In-app affiliate programs live inside the feed, which is exactly why they convert and exactly why a policy change, a market restriction or a single suspension can end the whole thing overnight. Any route that leaves you holding an email list, a store or a customer record survives that event. Weight that survivability properly, because it is the difference between a bad month and starting over.
  • Check your own country before anything else, because region gates are the most common reason a plan built from a US-written guide simply does not work. TikTok Shop is not available in Canada, YouTube's own eligibility page lists a short country list for the Shopping affiliate program that does not include Canada, the UK or the EU, and Meta and Pinterest commerce features are market-limited. Verify on the operator's own eligibility page, and treat US-entity workarounds as the account and compliance risk they are.
  • Assume any source list you inherit is stale. Over the last few years ShareASale closed, Oberlo shut, Tundra shut, Handshake was retired, Pepperjam became Ascend by Partnerize, Mavely became Later, Abound was acquired by Carro, Shopify Collabs closed to new creators, Spring wound down and Creoate entered administration. Confirm an operator is trading, under that name, before you write a plan around it.

Pick one route, not four, and pick it on the resource you are least able to replace: no capital rules out wholesale, no patience rules out software partnerships, and a platform you cannot afford to lose access to rules out anything native to that platform. Then run it long enough to see real attribution data, one full season rather than one week, before you judge whether the route or your execution was the problem. And treat every relationship here as a paid one that your audience is entitled to know about: read the FTC's Endorsement Guides or the Competition Bureau's influencer marketing guidance as orientation, then verify your own obligations with the regulator that covers you.

Next

Once you know what you are selling, the mechanics of getting paid matter more than the catalogue. Start with affiliate marketing, creator partnerships or lead generation partnerships, or go back to the category guides.

Selling is the easy part to describe.

Doing it every week, well, is the part most people underestimate. That is the part we run.

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