Go straight to the retailer or the platform instead of through a network. The catalogue is enormous and the buyer trust is already built, so the click-to-purchase step asks less of your audience. The trade is that terms, eligible categories and eligible countries are set unilaterally and change without your input. Region gates bite hardest in this group, so check your own country on the operator's own eligibility page before you plan anything around it.
Amazon Associates
Wide catalogue
Amazon's general affiliate program: link to almost anything in the catalogue and earn on qualifying orders placed inside a short attribution session after the click.
A new application lapses unless you produce a few qualifying referred sales inside a fixed window after applying. The session is short and closes early once the customer places an order for a non-digital product, which changes the behaviour if you promote digital items. Referrals from search-engine-generated links, intermediate sites, or ads bought on Amazon-branded keywords are disqualified.
Amazon Influencer Program
Short video reviews
A separate creator-facing program layered on Associates. You get a storefront page on Amazon, and once unlocked, your short review videos can appear on product detail pages where shoppers are already deciding.
Onsite placement is a distinct unlock requiring a set number of qualifying review videos first. Admission is judged on content quality, engagement and following across your social channels, and Amazon publishes no follower floor.
Walmart Creator
US mass retail
Walmart's own creator platform, separate from its general retail affiliate program: creator storefront, link creation and direct social account connections in one place.
US-focused with its own application. The follower and residency requirements that circulate for it come from third-party readings, so read the terms on Walmart's own creator site rather than a roundup.
eBay Partner Network
Secondhand and niche
Free to join, covering eBay's marketplace including individual listings, search results and category pages. You apply with a site, social channel or app.
Per eBay's own page, commission is a share of eBay's earnings on the transaction rather than a share of the item price, and per-transaction caps apply by category. That structure, not your traffic, is usually what explains a thin result here. Check the current rate card on eBay's partner site.
Etsy Affiliates and Creator Collective
Handmade and gifting
Two tracks: an affiliate program for sites and content, and a Creator Collective track built for social channels. Both pay on qualifying Etsy sales.
Etsy's Creator Collective policy sets a follower minimum on at least one authorised channel, and approval is at Etsy's sole discretion weighing content quality, variety and brand fit. Applications route by country of residence.
TikTok Shop Affiliate
Native TikTok selling
In-app commissions on products from TikTok Shop sellers, promoted through shoppable videos and LIVEs. Sellers run open collaborations any approved creator can join, or target specific creators directly.
Availability is per market and it is not available in Canada. Eligibility includes a follower floor plus identity verification, and smaller accounts sit in a pilot tier with daily caps on shoppable videos and weekly caps on shoppable LIVEs. Workarounds involving US entities circulate openly and carry real platform, tax and compliance exposure, which is a question for your own advisers rather than a guide.
YouTube Shopping affiliate
Long form and Shorts
Tag other brands' products in videos, Shorts, live streams and a channel store, with commissions paid out through AdSense.
Gated on YouTube Partner Program membership, the YPP subscriber threshold, and being based in an eligible country. As of late September 2026 YouTube's own eligibility page lists a short country list that does not include Canada, the UK or the EU, and expansion claims circulating in blogs are not on that page. Commissions pay on a long delay to absorb returns, which matters for cash planning.
Target Ambassadors and Club Target
US retail creators
Two Target creator programs announced in Target's own newsroom release of 6 May 2026: Club Target, described as a guided and gamified program for everyday and emerging creators and in pilot at announcement, and Target Ambassadors, built on LTK's creator commerce infrastructure for established Target creators on LTK.
The Ambassadors track runs through LTK, so LTK approval now gates access to a major retailer's ambassador tier. Target's release states no follower minimums and names no tier structure for Club Target, so treat tier, reward and eligibility detail from trade coverage as unconfirmed.